Who am I buying from?
Hi, I’m Johnathon, and this is my store.
I’ve been working with WordPress for more than 15 years. In that time, I’ve done it all: updating old sites, building new sites, providing client support, building custom themes, coding full blown applications, and now my own plugin store.
The extensibility of WordPress has always been my favorite feature, and I’m thrilled to be supporting my family by making WordPress even more powerful.

What We’ve Learned
Lessons & learning on WordPress from our blog
Introducing The Missing Admin Bundle for Gravity Forms
The Missing Admin Bundle for Gravity Forms is out: four admin power-ups, one plugin, one license. Four plugins, one install Running Gravity Forms at any real scale raises the same four questions again and again: How are my forms actually performing? Where is that one entry? Which pages is this form even on? And what…
Gravity Forms Backend vs Frontend: The Add-On Ecosystem
Gravity Forms can power anything from a basic contact form to a customer portal, an approval workflow, or an internal reporting system. That flexibility is wonderful right up until you start shopping for add-ons and realize that “works with Gravity Forms” tells you almost nothing about who will use the feature—or where they will use…

Gravity Forms Save & Continue, Explained
Right now, somebody is probably halfway through a form on your site. Maybe they’ll finish tomorrow. Maybe they’re gone for good. Whether you ever find out — and whether either of you can do anything about it — depends on a corner of Gravity Forms that confuses nearly everyone: Save & Continue and the three…
Beehiiv for Gravity Forms 1.0.1: one screen for all your Odd Jar licenses
Beehiiv for Gravity Forms 1.0.1 is out. It’s a housekeeping release — nothing about your feeds, field mapping, or subscriber syncing changes — and the headline improvement is a nicer licensing experience. What’s new in 1.0.1? License management has moved to the shared Odd Jar → Licenses screen — the same single screen used by…
Introducing Manage Drafts for Gravity Forms — see the submissions you’ve been losing
Today we’re launching Manage Drafts for Gravity Forms — a new add-on that surfaces the form submissions you never knew you were losing. The drafts you can’t see Gravity Forms has a keystone feature called Save & Continue: a visitor filling out a long form can save their progress and come back later with an…
Form Analytics Pro 2.0: a rebuilt analytics engine for Gravity Forms
Today we’re releasing Form Analytics Pro 2.0 — a major update that rebuilds the plugin’s analytics engine from the ground up for accuracy and reliability. Numbers you can trust Version 2.0 introduces Sessions and Starts: conversion and abandonment rates are now measured against unique visitors and real form engagement instead of raw render counts, which…
