Who am I buying from?
Hi, I’m Johnathon, and this is my store.
I’ve been working with WordPress for more than 15 years. In that time, I’ve done it all: updating old sites, building new sites, providing client support, building custom themes, coding full blown applications, and now my own plugin store.
The extensibility of WordPress has always been my favorite feature, and I’m thrilled to be supporting my family by making WordPress even more powerful.

What We’ve Learned
Lessons & learning on WordPress from our blog

WordPress Booking Plugins 2025: Amelia vs BookingPress vs Bookly vs Simply Schedule Appointments
Your service business is leaking revenue every time a potential client can’t book an appointment at 2 AM. While you’re sleeping, your competitors with 24/7 online booking are capturing the customers you’ll never even know you lost. The WordPress booking plugin market has matured significantly, with solutions now handling everything from simple consultation scheduling to…

10 Time-Saving Gravity Forms Add-Ons
You know the drill. Another form, another twenty minutes of clicking through the same fields, copying the same configurations, wondering why you became a WordPress developer instead of, say, a sheep farmer. At least sheep don’t require conditional logic. Gravity Forms is magnificent. It’s also magnificently repetitive if you’re building forms all day. The good…

WordPress Search Plugins 2025: SearchWP vs Relevanssi vs ElasticPress
Your WordPress search is costing you conversions right now. Users who engage with site search are 2-3x more likely to convert, yet WordPress’s default search delivers results so poor that visitors either abandon their search entirely or turn to Google instead. The native search algorithm prioritizes publication date over relevance, ignores custom fields and product…

WordPress Migration Plugins 2025: All-in-One WP Migration vs Duplicator vs Migrate Guru
Your WordPress site migration is about to fail. Not because you’re incompetent, but because 67% of website owners who attempt manual migrations encounter critical errors that result in data loss, broken functionality, or extended downtime. The difference between a seamless transition and a nightmare scenario comes down to one decision: choosing the right migration plugin.…

WordPress Image Optimization Plugins 2025: ShortPixel vs EWWW vs Smush vs Imagify vs Optimole
Images account for roughly 60% of your WordPress site’s total page weight. That single statistic explains why your Core Web Vitals scores are suffering, why your mobile visitors are bouncing, and why Google keeps flagging your Largest Contentful Paint (LCP) as “needs improvement.” The good news? Choosing the right image optimization plugin can slash your…

WordPress Email Marketing Plugins 2025: MailPoet vs Mailchimp vs FluentCRM vs Newsletter
Your WordPress site is leaking money every single day you don’t have proper email marketing in place. While you’re focused on SEO and social media, email marketing delivers an average ROI of $36-$42 for every $1 spent, making it the highest-returning digital marketing channel available to WordPress site owners in 2025. The challenge? Choosing from…
