Let me paint you a familiar picture: You’ve built the perfect form with Gravity Forms. It looks great, functions beautifully, and then…crickets. You have no idea if people are actually using it, where they’re dropping off, or which fields are causing friction.
Sure, you could export a CSV of your entries and pretend that’s analytics. Or you could spend hours setting up Google Analytics events and trying to decipher what “Event Category: Form, Event Action: Field, Event Label: email_1” actually means six months from now.
Or, you could use something that actually works.
Enter Form Analytics Pro: Zero-configuration analytics for the rest of us
Fresh from our workshop here at Odd Jar (yes, I’m biased, but I’ll be upfront about it), Form Analytics Pro does something revolutionary: it just works. No setup wizards. No tracking codes. No sacrificing goats to the Google Analytics gods. You activate it, and boom — instant analytics.
But before we dive into what makes this plugin special, let’s look at the current state of Gravity Forms analytics. Spoiler alert: it’s not pretty.
The state of Gravity Forms analytics today
Out of the box, Gravity Forms gives you the basics: You can count entries and form views. That’s it. Want to know your conversion rate? Better brush up on your Excel skills. Field abandonment data? Hope you like staring at incomplete entry CSVs.
Even with Gravity Forms’ Elite license at $259/year, you don’t get analytics, just the ability to connect to other services that can give you analytics.
Your current analytics options (and why they’re making you work too hard)
Let’s break down what’s actually available today for those of us who want to understand our form performance without a PhD in data science.
Independent Analytics Pro: The closest thing to “it just works”
At $79/year for a single site, Independent Analytics Pro comes closest to the Form Analytics Pro philosophy. It offers zero-setup tracking for 20+ form plugins including Gravity Forms. The downside? It’s a general WordPress analytics tool, not built specifically for forms, so you miss out on field-level insights and conversion funnels.
Business benefits: You’ll get basic form conversion rates without configuration headaches. Perfect if you just need to know “how many people submitted today?”
What’s missing: No field interaction data, no multi-page funnel analysis, no real-time monitoring.
Gravity Forms Google Analytics Add-On: Pay to play
The official Google Analytics Add-On requires you to already have the Elite license ($259/year), then sends your data to Google Analytics. It now supports GA4 and offers multiple connection methods, but you’re still dealing with Google’s interface and privacy implications.
Business benefits: If you’re already married to Google Analytics, this keeps everything under one (complicated) roof.
Reality check: You’re paying $259/year for the privilege of doing more configuration work. Plus, good luck explaining GDPR compliance when all your form data is heading to Google.
MonsterInsights: Google Analytics for people who hate Google Analytics
Starting at $99.50/year, MonsterInsights brings Google Analytics data into your WordPress dashboard. Their Forms addon works with Gravity Forms, but you’re still fundamentally using Google Analytics, just with a prettier face.
Business benefits: See your form stats without leaving WordPress. Your marketing team will appreciate not having to log into yet another platform.
The catch: You need both MonsterInsights Pro AND their Forms addon. Plus, it’s still Google Analytics under the hood with all its limitations.
Agency Analytics: The enterprise reporting powerhouse
Agency Analytics targets digital agencies managing multiple clients. It creates white-labeled dashboards and pulls data from 80+ platforms including Gravity Forms. Perfect if you’re running a digital agency, overkill if you just want to know how your contact form is performing.
Business benefits: Impress clients with branded reports. Consolidate all marketing data in one place. Save hours on client reporting.
The reality: Requires API setup, costs more than most small businesses need, and focuses on reporting rather than real-time insights.
Active Analytics: Privacy-first, but basic
Active Analytics is a lightweight WordPress analytics plugin that promises GDPR compliance and no cookies. It tracks basic metrics but doesn’t offer form-specific features.
Business benefits: Complete privacy compliance. All data stored locally. Simple interface that non-technical users can understand.
Form tracking limitations: No form-specific features. Can’t track field interactions or abandonment. Just basic pageview analytics.
GFChart: When you need pretty reports
Launched in 2014, GFChart creates visual reports from your Gravity Forms data. It’s great for client presentations and includes automated PDF generation. But it’s analyzing submitted entries, not tracking the full user journey.
Business benefits: Turn your form data into charts that actually impress clients. No more “here’s a spreadsheet” meetings.
What it doesn’t do: Track views, abandonment, or user behavior. It’s retrospective analysis, not real-time insights.
GravityCharts by GravityKit: The modern visualization option
A newer player in the space, GravityCharts creates responsive charts powered by Chart.js. Like GFChart, it’s about visualizing submission data, not tracking user behavior.
Business benefits: Modern, mobile-friendly charts that integrate well with GravityView for complete data presentation solutions.
Same limitation: No behavior tracking, just submission visualization.
Form Analytics Pro: Built different (because we actually use Gravity Forms)
Now, let me tell you about Form Analytics Pro—and yes, I’m completely biased because Odd Jar makes it. But that bias comes from a good place: we built this because we needed it ourselves.
Zero-configuration means zero configuration
Remember all those setup guides I mentioned for other solutions? Here’s Form Analytics Pro’s setup guide:
- Install plugin
- There is no step 2
That’s it. The moment you activate it, it starts tracking. No API keys, no tracking codes, no configuration screens. It just works.
What makes it special
Real-time everything: Watch users interact with your forms live. It’s weirdly addictive and incredibly insightful.
Field-level intelligence: See which fields users hover over, skip, or abandon. Finally understand why everyone hates your “Company Revenue” dropdown.
Multi-page mastery: Visual conversion funnels for multi-page forms show exactly where users drop off. Spoiler: it’s probably page 3.
Privacy by design: All data stays in your WordPress database. No third parties, no cookies, no GDPR nightmares.
Performance that doesn’t suck: Less than 50ms impact on page load. Your forms stay fast while getting smart.
The features that actually matter
Unlike generic analytics tools, Form Analytics Pro understands forms:
- Session-based tracking: Know exactly how long users spend on each field
- Abandonment analytics: See where and when users give up
- Conversion funnels: Track progression through multi-page forms
- Error tracking: Identify which validation errors occur most often
- Device breakdown: Understand mobile vs. desktop form usage
- Geographic insights: See where your form users are located
The pricing reality check
Let’s talk money, because that’s what your boss cares about:
| Solution | Annual Cost | Setup Time | What You Actually Get |
|---|---|---|---|
| Form Analytics Pro | $59-299 | 0 minutes | Everything works instantly |
| Independent Analytics | $79 | 5 minutes | Basic conversion tracking |
| GF + Google Analytics | $259+ | 2-4 hours | Complex Google Analytics data |
| MonsterInsights + Forms | $199+ | 1 hour | Simplified GA in WordPress |
| Agency Analytics | $1,188+ | 2-4 hours | Enterprise reporting platform |
| Active Analytics | $39 | 10 minutes | Basic privacy-focused stats |
| GFChart | Varies | 30 minutes | Pretty submission charts |
Who should use what?
Choose Form Analytics Pro if:
- You want analytics that just work
- Field-level insights matter to your optimization
- You need real-time monitoring
- Privacy and data ownership are important
- You’re tired of complex setups
- You actually use Gravity Forms (obviously)
Stick with Google Analytics if:
- You’re already deep in the Google ecosystem
- You need to correlate form data with site-wide metrics
- Your boss insists on using Google Analytics for everything
- You enjoy pain (kidding… sort of)
Consider Agency Analytics if:
- You’re a digital agency managing multiple clients
- White-labeled reporting is essential
- You need to aggregate data from many platforms
- Budget isn’t your primary concern
Consider visualization tools (GFChart/GravityCharts) if:
- You only need to analyze submitted entries
- Client reporting is your primary use case
- You don’t care about abandonment or user behavior
Go enterprise (Matomo/Formidable) if:
- Budget isn’t a concern
- You need every possible metric
- You have dedicated analytics staff
- Privacy regulations require self-hosted solutions
The bottom line: Your forms deserve better analytics
Here’s the thing: every form you create is a conversation with your users. Without proper analytics, you’re having that conversation with your eyes closed and your fingers in your ears.
Form Analytics Pro gives you the insights you need without the complexity you don’t. Yes, I’m biased toward Odd Jar products—they pay me to write these posts. But I’m also someone who’s spent way too many hours trying to make form analytics work with duct tape and spreadsheets.
Sometimes the best solution isn’t the most complex one. Sometimes it’s the one that just works.
Ready to actually understand your forms?
Form Analytics Pro comes in three flavors:
- Single Site ($59/year): Perfect for focused optimization
- 5 Sites ($199/year): Great for agencies and multi-site owners
- Unlimited Sites ($299/year): For the form analytics addicts
Each license includes a year of updates and support, and unlike some competitors, the plugin keeps working even if you don’t renew (you just miss out on updates).
Is it perfect? No. Will it revolutionize your form optimization? Absolutely.
Because at the end of the day, the best analytics tool is the one you’ll actually use. And Form Analytics Pro is built for using, not configuring.
Want to see what else we’ve has been up to? Check out our other Gravity Forms solutions like Global Search for Gravity Forms and Loom for Gravity Forms.