Form Analytics Pro for Gravity Forms

Transform your forms into data-driven conversion machines with Form Analytics Pro — the only analytics solution that works instantly without any configuration. Track every interaction, from first view to final submission, with powerful features like real-time monitoring, field-level analytics, and multi-page conversion funnels. See why form owners are switching to the analytics plugin that actually shows you what's happening in your forms, not just what happened after.

🚀 v2.0.0 released on Jul. 21, 2026
➕ Pairs well with List Form Pages

Screenshots

Command bar search

What does it do?

  • Tracks every form interaction automatically without requiring any configuration or setup—just activate and go
  • Displays real-time form activity showing who's filling out your forms right now and which fields they're working on
  • Reveals exactly where users abandon forms with field-level dropout analytics to help you identify and fix problem areas
  • Monitors field interaction patterns including time spent, error frequency, and user corrections to optimize form design
  • Provides comprehensive conversion funnels for multi-page forms showing step-by-step completion rates and drop-off points
  • Generates detailed performance reports with views, submissions, conversion rates, and trending data over custom date ranges
  • Enables data-driven form optimization by highlighting which fields cause friction and slow down completion
  • Protects user privacy by storing all analytics data locally in your WordPress database with GDPR-compliant options
  • Delivers instant insights through an intuitive dashboard that requires zero technical knowledge to understand
  • Supports all Gravity Forms field types including advanced fields, payment fields, and custom add-on fields
  • Allows you to export analytics data in multiple formats for deeper analysis or client reporting
  • Helps increase form conversions by providing actionable data about user behavior and form performance
  • Integrates seamlessly with Gravity Forms using native hooks and methods for reliable, conflict-free operation
  • Maintains peak site performance with a lightweight, dependency-free tracker that loads only on pages containing forms
  • Offers flexible data retention controls letting you choose how long to keep analytics data (30 days to 2 years)
  • Measures honest conversion and abandonment rates against unique visitors and real form starts — never inflated raw render counts

Frequently asked questions

What is Form Analytics Pro for Gravity Forms?

Form Analytics Pro is a comprehensive analytics solution built specifically for Gravity Forms that provides instant insights into your form performance without requiring any external services or complex configuration. It offers zero-configuration tracking, real-time monitoring, field-level analytics, and conversion funnel analysis—all while keeping your data private and secure within your WordPress database.

How is Form Analytics Pro different from Google Analytics form tracking?

Unlike Google Analytics, Form Analytics Pro:

Is specifically designed for Gravity Forms with deep integration

Requires zero configuration—it works immediately upon activation

Stores all data locally in your WordPress database (no third-party data sharing)

Provides field-level interaction tracking (not just form submissions)

Shows real-time form activity and user sessions

Offers dedicated form conversion funnels for multi-page forms

Doesn't require any coding knowledge or tag manager setup

Do I need any technical knowledge to use this plugin?

No! Form Analytics Pro is designed to be completely user-friendly. Simply activate the plugin and navigate to Forms > Form Analytics Pro to start viewing your analytics. There's no configuration required, no tracking codes to install, and no external accounts to set up.

How does Form Analytics Pro compare to other Gravity Forms analytics plugins?

Form Analytics Pro vs. Gravity Forms Google Analytics Add-On:

  • ✅ No Google Analytics account required
  • ✅ Field-level interaction tracking (GA add-on only tracks events)
  • ✅ Real-time monitoring dashboard
  • ✅ Built-in conversion funnels (GA requires custom setup)
  • ✅ Zero configuration (GA requires account setup and configuration)
  • ✅ GDPR-compliant by default (data stays in your database)
  • ✅ No sampling limitations

Form Analytics Pro vs. MonsterInsights Forms Addon:

  • ✅ Gravity Forms-specific features and deep integration
  • ✅ Field abandonment tracking
  • ✅ Session-based tracking for better accuracy
  • ✅ Real-time activity monitoring
  • ✅ No dependency on Google Analytics
  • ✅ Lower cost (no MonsterInsights Pro license required)
  • ✅ Lighter weight (no general analytics overhead)

Form Analytics Pro vs. Gravity Forms Entries Dashboard:

  • ✅ Performance metrics (completion time, field time)
  • ✅ Tracks views and abandonment (not just submissions)
  • ✅ Field-level interaction analytics
  • ✅ Conversion funnel visualization
  • ✅ Real-time monitoring
  • ✅ Historical trending and comparisons

What unique features does Form Analytics Pro offer?

Form Analytics Pro includes several features not found in other solutions:

  • Privacy-First Design: All data stored locally, GDPR-compliant options
  • Zero-Configuration Setup: Works immediately without any setup
  • Per-Input Field Analytics: See friction down to individual inputs (Name and Address parts)
  • Abandonment Analytics: Track where and when users leave forms
  • Session-Based Metrics: Conversion and abandonment measured against unique visitors, not raw page loads
  • Multi-Page Funnel Analysis: Visualize drop-offs between form pages
  • Real-Time Dashboard: Monitor active form users live

Will Form Analytics Pro slow down my website?

No. The plugin is highly optimized with:

  • Smart caching for frequently accessed data
  • A single lightweight, dependency-free script (no jQuery)
  • Loads only on pages that contain a form
  • Asynchronous tracking that doesn't block page rendering
  • Efficient database queries with proper indexing

How much data can Form Analytics Pro handle?
  • Form Analytics Pro is designed to scale:
  • Aggregated storage (one row per visitor per field, not one per event)
  • Batched automatic cleanup that stays fast on large tables
  • Automatic data cleanup based on retention settings
  • Optimized database structure with proper indexes
  • Bulk data operations for efficient processing

Is Form Analytics Pro compatible with caching plugins?

Yes — by design. The tracker embeds nothing time-sensitive in your pages, so fully cached and CDN-served pages keep tracking correctly, including:

  • Cloudflare
  • WP Rocket
  • W3 Total Cache
  • WP Super Cache
  • LiteSpeed Cache

Is Form Analytics Pro GDPR compliant?

Yes! Form Analytics Pro is designed with privacy in mind:

  • Respects WordPress privacy settings
  • All data is stored locally in your WordPress database
  • No data is sent to third-party services
  • IP addresses anonymized by default (last portion removed)
  • Field values are never collected — only which fields were touched
  • Configurable data retention periods (30 days to 2 years)
  • Administrators excluded from tracking by default

What metrics does Form Analytics Pro track?

Comprehensive metrics including:

  • Trending: Daily, weekly, monthly comparisons
  • Form Performance: Views, submissions, conversion rates, average completion time
  • Field Analytics: Interactions, time spent, abandonment points, error rates
  • User Behavior: Session duration, page views per session, return visitors
  • Conversion Funnels: Page-by-page conversion for multi-page forms
  • Real-Time Data: Active users, current form interactions, live submissions

Changelog

  • 2.0.0 (Released Jul. 21, 2026) — the analytics engine rebuilt from the ground up for accuracy and reliability
  • New Sessions and Starts metrics — conversion and abandonment now measured against unique visitors (configurable in Settings)
  • Field analytics per individual input with real field labels, plus exact server-side validation-error counts
  • Dependable tracking on cached and CDN-served pages, no jQuery required, AJAX-rendered forms covered
  • Exact abandonment tracking — one per visitor per form, cleared automatically when they return or submit
  • Conversion funnels for every multi-page form (AJAX and standard page transitions)
  • Redesigned dashboard, locally bundled charts, hardened privacy defaults, and license management on the shared Odd Jar → Licenses screen
  • Analytics collection starts fresh in the new format — data from earlier versions is preserved as a downloadable archive under Tools; Gravity Forms entries and view counts are unaffected

Money back guarantee

We offer a 14-day refund period, no questions asked. If you’re not happy with your purchase, just let us know.