Today we’re releasing Form Analytics Pro 2.0 — a major update that rebuilds the plugin’s analytics engine from the ground up for accuracy and reliability.
Numbers you can trust
Version 2.0 introduces Sessions and Starts: conversion and abandonment rates are now measured against unique visitors and real form engagement instead of raw render counts, which reload-inflate the denominator. You choose the basis in Settings — sessions, starts, or both side by side. The result is a conversion rate that means what you think it means.
Field analytics, down to the input
Multi-input fields like Name and Address now break down per input, so you can see that it’s the ZIP code — not the whole address block — where people stall. Every screen shows real field labels, and validation errors are counted server-side per field, so error analytics are exact for both AJAX and standard forms even when a visitor’s browser blocks scripts.
Abandonment and funnels, done right
Abandonment tracking records exactly one abandonment per visitor per form — no duplicates, no false alarms from a stray mouse movement — and clears itself automatically if the visitor comes back or submits. Conversion funnels now cover every multi-page form, whether it uses AJAX or standard page transitions: the first page counts from the moment it renders, and the final page completes on submission.
Built for the real web
The new tracker is a single dependency-free script (no jQuery) that loads only on pages containing a form and embeds nothing time-sensitive in your pages — so tracking keeps working behind full-page caches and CDNs. Privacy defaults are hardened: IP addresses are anonymized and administrators excluded out of the box, and field values are never collected. The dashboard has been redesigned around a simple structure — Overview, a full per-form report, Real-Time, and Tools — with charts bundled locally.
A fresh start for your data — with nothing deleted
Because 2.0 stores analytics in a new, more accurate format, collection starts fresh when you update. The update deletes nothing: any data recorded by earlier versions is preserved as a read-only archive you can download as CSV — or remove — from the Tools tab whenever you like. Your Gravity Forms entries and view counts are not affected in any way.
Form Analytics Pro 2.0 is available now. License holders get it as a one-click update in wp-admin, and license management now lives on the shared Odd Jar → Licenses screen alongside your other Odd Jar plugins. See the full feature tour and changelog →
